Organizations must build a sustainable membership model that provides a value proposition and benefits that attract more members. I led an association's membership growth, quadrupling its annual dues revenue in less than 10 years by modifying the value proposition, enhancing benefits and improving member recruitment.
Rethink and re-energize your program offerings at tradeshows and conferences to accelerate your revenue growth. If your tradeshow booth sales or registration volumes have declined or your educational conference has become less relevant to your primary audiences, it’s time to get a better return on those investments. I can also help you get back on track if your sponsors are reducing their investment and reallocating their promotional marketing budgets with other organizations or competitors.
Is your organization looking for new ways to bolster its business, uncover new markets, build new revenue streams or deepen relationships with existing partners? Let’s explore ideas that might be the catalyst to reignite the energy and relevance of your organization and attract renewed financial commitments from existing, former and new partners.